3) Prior the book had mention how important it is to understand the audiences and alter the speech to fit appropriately. This chapter focuses specifically on persuading different types of audiences. The Negative Audience, or sometimes called the hostile audience, is expected that these types of audiences are informed about the presenter’s subject matter and hold an unfavorable opinion on it. A negative audience can sometimes be intimidating. However, in many situations, simply exposing them to a few facts about the subject can begin to persuade and reduce the hostile environment. Here are a few steps a speaker can take to increase their chance of presenting a successful speech. First, establish your credibility with the audience. In any speech, this is absolutely crucial. This allows for the audience to become relaxed and more receptive to the speakers idea. Second, take a common-ground approach to the topic. Meaning identify some commonalities with the audience. Next, help your audience visualize your topic in a positive way. Next, prepare for negative reactions. Finally, keep your persuasive objectives within reason.
I agree that the speech must be altered to fit the audience. It is incredibly hard to persuade someone in the first place, let alone a negative audience who probably doesn't want to listen anyway. Then on top of that you have to give them your opinion of something and try to tell them how right you are. It is frustrating. In my speech, I intend to show both sides of my topic then explain how it might be better to see things my way. I mean only to give the audience my opinion and maybe a view of another way of looking at some things.
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